Strategic Campaign
Strategic Campaign
Every good marketing campaign is rooted in a strong strategic foundation.
Every successful marketing campaign starts with a solid strategic foundation. Mercadeo initiates campaigns to generate demand for clients' products and services, including integrated, industry-specific, competition displacement, content marketing, direct mail, cross-sell & upsell, and email nurture campaigns.
How does this process work?
Mercadeo plans the campaign’s objectives and outcomes.
We shortlist the target market.
Messaging and content are conceptualized based on the target market and product/service offering.
We handle creative design, fabrication, and distribution across channels like email, social media, and direct mail.
After distribution, we follow up with prospects, assess their interest, and move through the lead generation and qualification process.
