Account Based Intelligence
Sales depends heavily on marketing to gain intelligence on focused accounts and close business with agility.
We undertake deep research activities on focused target accounts and target markets to provide visibility into their current infrastructure, processes, challenges, organizational structure, budgets, roadmaps, and more. This helps you understand your prospects better before reaching out to them. You can drive more strategic campaigns with specific messaging and gain insights into the competitive landscape.
How does
this process work?
We begin by understanding the client’s target market and product offerings to define the ideal customer profile.
Through primary-level profiling, we assess factors like company turnover and business verticals.
We map the organizational hierarchy, identify key decision-makers, and collect relevant contact information.
Using digital surveys and traditional methods, we gather insights from multiple stakeholders.
Our deep profiling uncovers technical details, existing vendors, and current challenges.
This data is then compiled into a focused, well-structured database aligned with the client’s target accounts.
